Kióhne embodies the beautiful balance of opposites.
Kióhne was founded by Lydia and Amelia, two women in their thirties both from Greece and with love for their country and the unique essence of the Greek summer.
Their vision for Kióhne was to create a resortwear brand with a fresh and young approach featuring high quality products in affordable prices, that capture the extraordinary beauty of the Greek summer, and the formations of the country's spectacular landscapes that captivates travellers.
The inspiration behind the brand is drawn from the contrasts found in the co-existence of architecture and nature.
Kióhne addresses the need for a new type of youthful and accessible urban resort wear that can be worn from day to night and from beach to street, on all occasions, all year round.
Greek summer is about feeling relaxed, and the notion of less is more. This is the feeling Kióhne seeks to evoke by creating a flexible wardrobe of lightweight wearable products that derive from concept-based collections.
Primarily produced in Greece in collaboration with local manufacturers, Kióhne is focused on sustainability combined with advanced materials that are lightweight, soft and comfortable in order to create a timeless contemporary wardrobe.
With a snowflake as the brand mark, the name Kiohne comes from the Greek word χιόνι meaning ‘snow’. For a brand that represents the essence of summer and island life expressed with architectural geometry, this oxymoron highlights the beautiful balance of opposites.
Kióhne represents a fresh approach to what Greece is now.
At Kióhne, we aim to produce high quality ready-to-wear responsibly. We love the land as well as the sea, and we will always make a maximum effort to have as little impact on nature as possible. Sustainability is a journey of discovery and it is centred around four core principles for us as a brand:
We create timeless pieces that will go from one generation to the next. In order to create this accessible and long lasting luxury, our collections are designed around a versatile wardrobe of essentials that can be worn from day to evening. Handmade craft is a consistent feature in most of our items. This is done to keep old crafts alive and to support our local craftsmen but also to add a unique element to all our products.
We source materials from producers who have the same mindset as us - who produce with social and environmental responsibility in mind and who are experts in their specific fields. All the materials we use are certified with ΟΕΚΟ ΤΕΧ. We focus a lot on developing custom made materials in order to create as unique items as possible. We select materials that are updated with new low energy production technologies and we use recycled as well as bio-compostable materials where possible from packaging to fabrication and accessories.
For the swimwear, we use the best possible quick drying lycra which is crucial for a more relaxed experience on the beach. We use cutting-edge technical fabrics that enhance excellent body shaping that offer 50+ UV protection.
For the signature Tube bag we sourced a high technology recycled polyester yarn that reserves our natural resources and reduces environmental impact without compromising on quality. The yarn is finished with a smart dry technique which makes it even more durable and of course it is ΟΕΚΟ ΤΕΧ certified.
All packaging materials are recyclable or made from recycled raw material.
Our priority in order to minimise the impact from transportation, all of our products are made in Greece. We collaborate very closely with Greek manufacturers who are experts in their craft. They understand and respect our vision to strive towards the best manufacturing quality and we work very closely with them on extra attention to detail and finish.
We are very focused on the production process in order to have as little waste as possible. We always ensure that the working conditions are excellent and people who we work with love what they are doing.
We make sure all of our suppliers produce with social and environmental responsibility as a priority. They all have a common vision with us to expand the production to a high quality level and to keep Greek production alive and evolving.
We love to sell through our own channels to keep the prices affordable and to make luxury accessible. To do this, we have an online store and a showroom located in Athens. In the short time that the brand has existed, we have expanded our distribution to include stores in Athens, on several Greek islands and across Turkey as well as Lebanon.
THE PEOPLE BEHIND THE BRAND
Lydia Vousvouni and Amelia Theodoropoulou met whilst working for the brand Zeus+Dione, where they instantly connected because of their love for summer and Greek craftsmanship. Thus, they decided to turn their shared passion into an accessible brand, with products that are manufactured in Greece using high quality materials. They are both dedicated to keeping local craftsmanship alive.
Lydia is the Designer and Creative Director of Kióhne. With an eye for high quality and geometric cutting, her work is inspired by travel, architecture and the elements of nature but most importantly the experience of the landscape and the light in Greece. Before co-founding Kióhne, Lydia was the head of design at Zeus+Dione from 2012 to 2021. Whilst there, she focused on Greek craftsmanship and heritage, drawing inspiration from Greek folkloric costumes in order to create modern luxury products.
Amelia is the COO and Marketing Director of Kióhne. Her love for fashion along with the natural beauty of this country during the summertime inspired her to start this brand. Before co-founding Kióhne, Amelia worked in the marketing department at Zeus+Dione. More recently, Amelia worked on building a start-up fashion jewellery brand that stemmed from her interest in the ancient Greek craftsmanship, materials and techniques used in jewellery making.
Kióhne has been featured in a variety of national and international press. This includes publications such as The Guardian, Vogue Greece, Marie Claire and Madame Figaro.
Most notably, Gwyneth Paltrow wore Kióhne for a shoot in Financial Times’ How To Spend It magazine.